Appletalk: the brick

Because I would consider myself a very big geek when it comes to all things Apple-related, I’ve decided to start writing posts here that will fall under the new category Appletalk (not to be confused with the almost certainly trademarked AppleTalk). We will discuss whatever Apple news and/or rumors that I deem noteworthy.

In case you hadn’t noticed, there always seem to be several Apple rumors going around at any given time. Right now is no different, especially in light of the recently announced ‘special event’ slated for October 14. Two weeks ago the website 9to5Mac set tech bloggers abuzz after they received a tip about a new Apple product code named “the brick.” 9to5Mac has proven to be a credible site in the past, but could provide little information about this mystery product. Of course, this prompted multiple speculations about what the brick might be, most of them, ah, brick-shaped.

1. Mac mini – The Mac mini has been Apple’s most neglected piece of hardware for several years, and is quite overdue for an update. The Mac mini does a very close resemblance to a brick.

2. Apple TV – Sure, it looks kind of like a brick. But that’s really all it’s got going for it. It is unlikely that the brick could be an updated version of Apple TV.

3. Mac tablet – Could the brick be the long-awaited Mac tablet? Most of us would like to think so, but that too is unlikely. I was personally hoping for a least a hint at the event that a tablet is coming, but it wouldn’t be logical for them to release it before MacWorld in January.

4. Wireless USB hub – This guess would be beneficial to MacBook Air users, but not much of anyone else. It would also not be revolutionary enough to have a special event centered around it.

5. Wireless power adapter – What do most laptop users call their adapter occasionally? Bricks. I think this is the most logical answer to the riddle. It is the only aspect of the laptop world that hasn’t gone wireless yet. A wireless adapter would justify having its own event, because it would necessitate a redesign of all MacBooks.

6. Windows killer – Also a logical guess for what “the brick” might imply. The website Macenstein proposed this answer to the riddle on Sunday, and it has gained quite a following.

“…it is now our belief that The Brick has nothing to do with the device actually looking physically like a brick at all. Rather, we feel it is likely that it is simply a name for an upcoming product (or group of products) that Apple thinks will be sexy enough to pull a huge marketshare away from Microsoft. After all, how do you break ‘Windows’? You throw a brick through them!”

What do you think? Is the mysterious brick a revolutionary piece of hardware? Software? An actual shiny white brick with an Apple logo on it (which I’m sure some people would buy)? Leave your comments!

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